Sparking conversations

Purpose Cards are intuitive physical and digital tools for teams to facilitate reflection, trigger important conversations and improve collaboration.

Browse tools

Making values and superpowers visible

Team building and personal reflection

Playful and effective

The Purpose Cards are easy-to-use, quick and incredibly impactful. I used them to reflect on my own values, for my project team, then with a larger client kick-off. And with all of these different lenses we were able to get to important discussions in a very quick way.

Lucy — Business Designer, Fjord

We use the Purpose Cards in our team development to help us learn more about what drives and motivates us.

Khalil Bawar – Head of EspaceLab, Swiss Post

In our job interviews we use the Purpose Cards to discover if the values of our candidates align with our company culture.

Ricarda Schlegel – Head of HR, Startnext

Used by teams at

About Studio Für Morgen

Anna Theil and Nicolas Greiff have known each other since school days and got together again in Berlin in 2018 to start Studio Für Morgen.

Together, develop ideas for value driven cultural and creative organisations. Our approach is informed by our many years of shared experience in systemic design, strategic communication and team building. 

Learn more